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The 9 Best Baby Registries for 2023

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If you’re having a baby for the first time, there’s probably a good chance you’re already researching baby registries for an upcoming baby.  Or, maybe you signed up for one or two and are looking for more options.

If you have never done this type of research before, you may be quite surprised as to how many options are out there.

Being quite a competitive industry, a lot of these companies are dying for your business, so much so that many of them are even willing to offer you freebies to sign up.  Some even give you an exclusive discount, whatever it takes to get you to sign up.

As all of the baby registries I’m about to talk about work in a different way, I figured I would create a post talking about the best baby registries that have a great selection and even offer some fantastic freebies/discounts in some circumstances.

While I don’t personally recommend one over the next, it’s really up to you to decide as to which one works best for your situation.  You may find that one retailer works out better for you due to the proximity, discounts or even the brands they carry.  I will try my best to include what each one can offer.

Nonetheless, all of the companies I’m about to list are some of the biggest retailers out there and are 100% legit.

The Best Baby Registry Places


Probably the best online-only option on the list, Amazon has everything, yes, including a baby registry option.  As I write this, I could add more than 250,000+ baby items to my registry list.  It will have anything, no matter the size, I promise.

In create a baby registry with Amazon, you can add anything to your list, not just items that are baby related.  This can make for a great choice as a lot of the retailers I’m about to list are strictly baby items in most cases.

The Amazon baby registry has a 90-day return policy after your due date, a 10-15% (higher rate if Prime member) completion discount on items left on your registry and even a free welcome box valued at $35.

Creating a registry is 100% free and only takes minutes to start adding items.


Target makes for a great choice if you know you have people on your list who would rather shop in store rather than online.  As of now, they have more than 1,800 stores in the United States alone.

Extremely simple to use, Target makes it easy to add anything to registry, even giving you the option to add items you want from other registries.  It also has a group gifting option, where your buyers can contribute toward a larger gift.  And, finally, you can track to see who gave you what and even add items in store if you don’t like the idea of using the website.

Target lets you return gifts for up to a year and even offers a 15% discount on everything left on your registry, eight weeks before your baby’s arrival.

Like Amazon, Target also offers a free baby welcome kit valued at $80.  To receive it, you will need to drop by the guest services desk to claim it.


Another brick and mortar option, Walmart, may be one of the most cost-efficient options on the list as they are known for its famously low prices.  Your buyers can almost be assured they are getting the best prices if they were to get you something.

And, even if they find an identical item cheaper elsewhere, Walmart with match as long as it’s considered one of their competitors and you have proof of the price.

If you register, Walmart will send you a free welcome box and free returns for up to 90 days after the purchase.  Just make sure you save the receipts to get the full value back.

To date, Walmart has more than 5,000 stores, so there’s a very good chance there’s one nearby.  As a side note, be sure to check out the many ways to get free samples from Walmart.

buybuy Baby

buybuy Baby is a smaller baby retailer with fewer than 150 stores in the United States.  It’s owned and operated by Bed, Bath and Beyond, the retailer famous for its 20% off coupons.  And, yes, you can use them here as well.

This retailer offers a wide variety of perks if you’re interested in creating a baby registry here, including a free goody bag, 15% completion discount, free shipping for your baby’s first year if your friends and family spend $1,500 in total, and even an interactive checklist that let’s you know what you may be missing out on.

Since the company does have brick and mortar locations, you can also book a free appointment if you so choose to help build and manage your registry.

You can return any gifts within a year of purchase.


Yes, IKEA, the massive furniture retailer, offers a baby registry option for soon-to-be parents.

Now, most people think that IKEA is only about furniture.  This isn’t the case as they have quite the baby selection filled with necessities such as baby toys.

While you won’t find diapers or bottles, it isn’t too expensive, making for a great option if you want some durable, yet low-cost furniture options.

Like Target, IKEA has a “Chip In” feature, which allows your buyers to pitch in on an item you want so that they don’t have to pay in full.

There aren’t a lot of benefits in comparison to the others mentioned here, but it’s one to consider if you want some great furniture options.

Pottery Barn Kids

From chic furniture and decor to bedding, Pottery Barn Kids is yet another option to consider to help furnish your nursery.

It’s not another place to get everything you need, but it can be a fantastic option if you need furniture or baby gear.

Keep in mind that the prices are higher than most, but like many higher-priced purchases, you do get what you pay for.

PBK offers a 20% completion discount up to six months after your due date and even offers the opportunity to personalize select items.

Crate & Kids

Similar to that of Pottery Barn Kids, Crate & Kids is another option to consider if you’re into that “chic” look.  Here, you can add baby toys, bedding, storage solutions and even cribs if need be.  There’s a lot more than you can think!

There are a few stores scattered throughout the United States, but there’s a good chance most people will purchase online anyways.

Like a lot of these baby registries, Crate & Kids also offers a group gift option that allows your buyers to pitch it.

After your baby arrives, you have up to six months to remaining items on your registry, with the retailer taking off an additional 10%.  You can use this discount on all items if you want.


BabyList is a lot different than the other options I list here as they focus more than just the tangible goods.  For example, people can also purchase experiences for you as well, all of which you can create.

So, for example, if you wanted someone to help watch the baby for a night, someone could volunteer their time.  Or, if someone wanted to cook dinner for you on the following day back from the hospital, this could be done as well.  You get to decide what kind of jobs you want to put on your registry list.

And, as for the tangible stuff, you can add anything you want to list, including items for any store you find online  So, if you want to add an item from Walmart and a few from Etsy, you can do it!  The great thing is that it will comparison shop for you so that your buyers are getting the best deal online.  While BabyList does have its own store, they don’t always have the item you want or the cheapest price.

In registering, BabyList provides a great variety of examples to help get you started as well as even offer you a free “Hello Baby Box,” which is filled with a ton of freebies.  If you’re having a hard time knowing what you need, be sure to check out the example lists to see what other moms put on theirs.

If you’re looking for an all-in-one tool that’s not tied to any particular retailer, this is it.

The MyRegistry platform syncs all of your store registries into one “beautiful gift list.”  You can add items from any store in the world.

All you need to do is put the “Add to MyRegistry” button to your bookmarks bar and then click on the button to add the gift to your registry.  You can even scan barcodes in any store on the go and automatically add it to your list as well.

Like the BabyList option mentioned prior, you can also add cash funds for experiences, travel and more.

MyRegistry makes it easy to build a list as they have the most popular items added to lists as well as a simple baby checklist to ensure you’re adding everything you need before the big day comes.

Final Thoughts

There are no limits as to how many baby registries you sign up for.  So, if you like the idea of getting some free baby welcome gifts, then, by all means, sign up for all of them.  If you like a look/brand from a few different companies, then sign up for them all!  It’s free to do so.

In the end, I would recommend something like MyRegistry to put all of your items in one place, making it very easy for your buyers to find out what you need. This is one of the best baby registries for multiple stores.  As every retailer will have different brands, pricing and features, it’s silly to stick to just one.  Even if you use this platform, you can still take advantage of the many perks they offer.

For now, creating a baby registry is 100% free and can be done in a matter of seconds.  And once you complete the process, you will then receive a special link and/or someone can search for your name to find your registry.

As always, if you want to comment on the baby registries or even add one to this list, you’re more than welcome to add your thoughts to the comment section below.

Here’s to hoping you get everything you wanted!

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Stephanie Richmond

Hi! My name is Stephanie, and I reside in the Phoenix, Arizona metro area with my three boys and husband. I have worked in the finance industry for almost a decade now and still do to this day.

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