Is Brand Institute Worth Your Time? My Review

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The Brand Institute is a very well known branding agency that specializes in the development of brand names and identities.  Some of their services include creative name development, trademark screening and market research, to name a few.  The company was founded in 1993, and as I write this, they have more than 18 offices scattered throughout the United States.

As a member, you will help “shape the future competitive landscape in industries ranging from pharmaceutical to consumer products.”  Your decisions can help influence how products and services are made available to everyday consumers.

Working in the medical field, the company is often looking for both medical professionals as well as consumers to complete surveys.  In exchange for your time, you will be rewarded with cash sent directly to your PayPal account.

What makes this survey panel unique, however, is that they often focus more on medical professionals, so if you’re not part of the medical field, then you will have a slim chance of getting accepted, unfortunately.

Signing Up as a Member

To become a potential member, you will want to go to the official website and then look for the “Members” button, often in the upper-right hand corner of the screen.

In doing so, it will take you to what looks like a dashboard.  Even though you’re not a member, you can sign up as a new member by clicking the “Not yet a panel member?” hyperlink.

Upon clicking on that, the registration process compromises of five steps, all of which asks for personal information, such as your name, address, etc.  It’s no different than most survey sites and should only take a few minutes to complete.

Registration is open to members older than 18+, but keep in mind that I found this website to be highly catered toward medical professionals.  However, even if you’re not a professional in the field, don’t ignore the site in its entirety as you can still receive invites.

Brand Institute Surveys

Upon confirming your email address, you can then access your dashboard, which is very simple to use.  It’s going to look something like this…

Seeing Brand Institute only focuses on surveys, the only section that matters here is the “Open Surveys.”  Since I have joined, I rarely see any invites, but again, this is due to my profile not being related to the medical field.  I have researched that if you are part of the medical world, you will see many more invites than the typical consumer outside the industry.

NOTE:  In the past, you could have made money referring your friends and family, but the company has since ended this program.

How much do the surveys pay?

On average, most surveys pay between $1 to $5, however, I have seen surveys paying up to $30 upon completion.  Generally, the medical surveys will pay more than your consumer-based surveys.

How many surveys will I see?

If you work in the medical field, you should expect about 10 to 25 surveys a month; however, if you’re a consumer, you will be lucky to see one or two a month.  It’s not much.

How much can I make?

Based on those figures, a medical professional could make $1 to $250~ a year, whereas a panelist outside of the medical industry could expect about 80% less.  These are just estimates, and your demographics can greatly affect these totals.  The same can be said about how often you log in.

Honestly, it’s hard to give a good estimate as it’s tough to know what you’re going to make with the company, as there are so many factors.  If you think you’re going to get rich, I can say, without doubt, that this will not happen; however, if you want to make some lunch money every month, then this is possible.


For every survey you complete, you will earn cash, that’s it.  There’s no point system and all payments are sent via PayPal.  They used to send out payments with physical checks in the past, but they don’t offer this option anymore.

They don’t mention the payment threshold on the website, but it appears they process your payments upon completing surveys.

The Pros:

  • some surveys pay $10+

The Cons:

  • not a lot of survey invites
  • lots of disqualification stories
  • outdated platform

Final Thoughts

6/10If you’re a medical professional, you will see many more invites than a panelist not working in the medical field.  And, when I say medical field, I’m talking about any position, not just your higher up positions such as a doctor, etc.  However, your doctors and pharmacists will see the highest paying survey invites.

In the end, if you’re not part of the medical community, I would probably skip out, seeing you won’t see much action; however, if you are a doctor, pharmacist or even a nurse, you may want to just add your name to the list, as you never know when a $30 survey arrives in your inbox.  From what I have researched, this tends to be the best panel for medical professionals.  It’s worth a shot.

That wraps it up.

In the end, the company is 100% legitimate, I promise you that much, so if you do complete a survey, you will get paid.

As always, if you want to comment on your experience, you’re more than welcome to do so in the comments below.

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Tom Nathaniel

Hi! My name is Tom Nathaniel, and I created LushDollar to help share my honest thoughts on everything money. You won't find gimmicks here. It's the Internet's most honest money site after all. I graduated from Arizona State University, and I have worked in the finance industry since 2006, consulting with multiple Fortune 5000 companies.

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