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Opinion Square Review: Over 22K Reward Options?

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Why should you join Opinion Square?

Well, according to the site, they give you two words:  cash and prizes. 

If you want to share your opinions through emails and surveys, this is yet another panel that you may want to add to your list.  Whether you’re looking for another way to make money online and you like completing surveys, or you want to see what I have to say about Opinion Square, I did all of the dirty work for you.  I signed up, I figured out what you could make as well as if it’s worth your time.  As in all of my reviews, I remain 100% honest, only recommending sites I would use.  You can trust me as I’m only in it to help you, not my wallet.

With all of that being said, let’s jump in and see what Opinion Square is all about.

What is Opinion Square?

Opinion Square is operated by TMRG, Inc., which is part of the very reputable market research firm, ComScore.  According to the official website, they have more than two million members, and the company was created to help companies better understand consumer internet usage and behavior to create better products.

Now, unlike other survey panels, where you’re asked to complete surveys and get rewarded for your time, Opinion Square works a pinch differently as they will ask you to download a piece of software, which will track your internet activity.  While surveys are available, most of the focus is on the software download.



Signing up for Opinion Square

To sign up for Opinion Square, you will need to provide your name, email, address as well as answer a few demographic questions.

The sign-up process isn’t too long and will take you three minutes, at most, to complete.

To qualify as a member, you must reside in the United States or Canada and be older than 18+.

Your Dashboard

Once you confirm your email address, you can then access your dashboard, which will look something like this on your desktop:

Right on the main page, you can start taking surveys, install the software (this is optional) or you can refer your friends as you can see.  There’s not much to it, and it’s pretty easy to get around.

In each of the sections below, I will talk about how each setup works.

The Surveys

First, let’s start with the surveys.  This is where you’re going to make your money, and I recommend you put your focus here if you plan on using the website.

If you click on that “View Available Surveys” button, as seen above in my graphic, it will then take you to a screen that looks something like this…

In the beginning, the only survey available will be a profile survey of sorts.  The company will want to know about your TV viewing habits as well as a bit more about your demographics.  In completing this survey, they will reward you with 200 points, and it takes about 15 minutes to complete.  After you complete this survey, you will soon see more invites in the future, all of which will reward you in points or tokens.  This survey is necessary to get started as they will know which surveys they can send you based on your demographics.

Download the Opinion Square Software to Earn More

Aside from taking surveys, you can also download the Opinion Square web browser application to let the company track your web surfing for extra rewards.  Plus, if you were to download the browser, it could increase your survey invites as well, but this isn’t a guarantee.

The company states your privacy is confidential and only aggregate data is involved.  This means they can’t tie this viewing habit back to you personally.  This is up to you if you want to download the browser, but I don’t see any benefit in doing so.  The rewards are very minimal and the chances of winning the prizes to have a company spy on your internet habits isn’t worth it.

There’s no definite answer to how much you earn with the software, but they will enter you into a sweepstake every month you keep it active.

The Rewards

Every time you complete a survey, you will earn the site’s currency, which are tokens and points.  If you earn tokens, these tokens can then be used to play an online game, where you can then earn points to spend towards items found in the prize store.  You can also enter sweepstakes, where you win $100,000, one of the biggest prizes I have ever seen on a survey site.  These prizes include gift cards, electronics, merchandise and more.  The website has more than 20,000 items.

As for points, you can use it as a currency, where each prize costs a certain number of points, and you can then redeem your points for thousands of prizes.  Honestly, it was one of the biggest catalogs on the market.

If you wanted a digital gift card, redemptions start at 1,500 points, a $5 value.  If you wanted a slow cooker, however, it would cost you 26,234 points.  As mentioned, the company has more than 20,000 items, so I’m sure there’s something for you.  The point here is that your minimum will vary.  The only downfall is that you can’t redeem your points for cash, not even a Visa prepaid gift card.  However, they do have an Amazon gift card option if that’s something of interest.  They also had hundreds of other retailers, such as Best Buy, Walmart and iTunes, to name a few.  There were more than 19 pages of gift cards to choose from.

One thing to keep in mind is that your tokens will expire every quarter.

How Many Surveys Will I Get?

The nice thing about Opinion Square is that they don’t work with the typical third-party offer walls that so many other survey sites have.  In simpler terms, this means that all of their surveys are unique, meaning you won’t find them elsewhere.

However, on the downside, you won’t get as many invites as many sites, such as Swagbucks, so this can be a downfall.  On average, you can be prepared to see about 3 to 6 survey invites a month.

This number can vary as all survey invites are based on your demographics.  So, I could receive 10+ invites, while you may only see one invite.  Your results will vary.



How Much Are Opinion Square Points Worth?

If you want to cash out strictly for gift cards, it appears a $25 gift card will cost you 5,700 points, whereas a $5 gift card will cost you 1,500 points.  If you do the math, the point value can range from $0.0033 to $0.0044.  In the gift card redemptions, it appears your point value will go up slightly if you wait to cash out for a larger gift card rather than take a smaller increment.

As mentioned, you can exchange your points for physical items as well, which can greatly influence your price.  Let’s take a wireless Xbox controller, for example.  If you wanted to buy one via their catalog, it would cost you 15,048 points.  At the time I’m reviewing this, it retailed for $50 on Amazon, making the point value close to the $0.033 range.  However, a video game was available for 6,144 points, when it retailed for less than $10.  In this case, your points were only worth $0.001.

In the end, if you do use this site, do the math to make sure you’re getting the best bang for your points.  In most cases, I would recommend redeeming for a $25+ gift card as this seems to be the best value.

The Pros

  • free to join
  • a ton of rewards to choose from
  • $100,000 monthly sweepstakes
  • no cash option
  • backed by a reputable market research company
  • easy to use
  • low payout threshold

The Cons

  • not a lot of survey invites
  • seems outdated
  • tokens expire fast
  • lack of privacy if you install software

Final Thoughts

4/10While Opinion Square is operated by a very reputable company, I don’t think I’m going to join, and it’s for a few reasons.

For one, the survey invites are lacking.  I only saw one invite in the 30 days I had my account active, and it was only for a few hundred points.  At that rate, it could take me one year before I see a $5 gift card.  I also didn’t like the company uses a confusing points system.  Most companies, such as Swagbucks, use a simple system.  One point equals a penny.  If only every company was this simple.  Let’s not even get started on the token expiration.  There’s not a lot going for the company.

While the company is 100% legit and is not a scam, I’m going to skip on it as the invites are lacking.  There are many better options that have an endless supply of surveys, such as Swagbucks, Vindale and Survey Junkie, to name a few.  These companies can earn you $5 in less than a day, I can assure you that much.

As always, if you want to comment on Opinion Square and/or you have a question, you’re more than welcome to sound off in the comments below.

In the meantime, I would probably skip, but then again, that’s up to you.  If you want to earn money taking surveys, let it be known that it can be done, but this shouldn’t be your number one choice.

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Tom Nathaniel

Hi! My name is Tom Nathaniel, and I created LushDollar to help share my honest thoughts on everything money. It's the Internet's most honest money site after all. I have worked in the finance industry since 2006, consulting with multiple Fortune 5000 companies.

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